Vietnam Market Entry & GTM Advisor
Nine years building commercial functions in Vietnam from zero, across eCommerce, crypto and fintech. I don't hand you a strategy deck. I sit inside your pipeline, make the introductions myself, and act as your Vietnam representative until you're ready to hire full time.
Book a 30-minute call
Rate
Starts at $3,000 per month
Commitment
2 to 4 hours of meetings per week, plus async support
Term
3 months minimum, up to 12 months
Based
Ho Chi Minh City
What I do
01
Positioning for Vietnamese buyers, segmentation, pricing and channel strategy, competitive mapping, localisation, and a launch plan your team can execute.
02
Warm, personally-made introductions to the partners, platforms, exchanges, distributors and merchants that matter, with context set on both sides before the first call.
03
Structure selection (rep office, LLC, offshore plus local ops), licensing realities, banking, and connections to the counsel and accounting firms that file it. I work alongside your lawyers, not instead of them.
04
Sourcing, screening and closing your first local BD, marketing, ops or support hires. I built a 10-person team here from interns to senior BDs.
05
I represent you in partner meetings, at conferences and with local stakeholders until your full-time hire is in seat. Included on contracts of 6 months or longer.
Why me
eCommerce and cross-border merchants (30+ SMB accounts, $50M+ revenue, opened an office in Hanoi). Crypto, from trenches to institutions (30+ ecosystem partnerships, a co-branded Visa card launched, direct relationships with Vietnam's licensed digital asset exchanges). And the founder, builder and KOL community across Ho Chi Minh City, Hanoi and Da Nang.
I founded and run CraftStack, a platform for Vietnamese founders and builders with 150+ active members, workshops and in-person events. Distribution and market intelligence that most advisors have to buy.
Everything in the track record below I built or closed personally. I have also been the one arriving cold in a new market with no local presence, so I know what the first 90 days actually feel like.
Vietnam is the focus, but the same network extends to other APAC countries when your entry plan is regional.
Selected track record
$1B+
Head of Business Development, 2020 to 2025
Built the commercial function from zero at Vietnam's largest consumer crypto app. Hired and led a 10-person BD team, closed 30+ partnerships contributing to $1B+ in trading volume, and launched a co-branded Visa card end to end.
4 markets
APAC GTM Lead, 2026
First person on the ground opening APAC for a US developer infrastructure company. Built the market entry motion across Singapore, Hong Kong, South Korea and Japan from a standing start.
$50M+
Sales Manager, 2017 to 2020
Drove $50M+ in cross-border eCommerce revenue, managed 30+ merchant accounts producing 60% of company revenue, and helped open and scale the Hanoi office.
Engagement & terms
The base engagement below is what most clients start with.
Commitment. 2 to 4 hours of scheduled meetings per week, plus direct asynchronous support between sessions. You reach me directly, not an associate.
Term. Minimum 3 months, up to 12 months. Contracts of 6 months or longer include the Vietnam representative role at no additional cost.
Included. Introductions, GTM strategy, entity setup guidance, recruitment support, and local representation where applicable.
Billed at cost. Third-party costs (legal filings, licensing fees, recruiter placement, travel outside Ho Chi Minh City) with prior approval.
Exclusivity. One client per competing category at a time. I will tell you upfront if there is a conflict.
The first 90 days
01
Market and competitive mapping, ICP definition for Vietnam, regulatory and structure read, target partner longlist.
02
Warm introductions begin, first partner meetings, entity structure decision, localised positioning and pricing.
03
Live pipeline with named partners, hiring plan or representation arrangement in place, and a GTM plan your team owns.
Who this is for
Funded companies in fintech, payments, crypto, SaaS, developer infrastructure or eCommerce enablement, entering Vietnam for the first time or restarting a stalled entry.
Companies that want a name on an advisor slide, pure lead generation, or licensed legal, tax or investment advice.
Questions I get asked
No deck required. Tell me what you're trying to land in Vietnam, and I'll tell you honestly whether I'm the right person to help.
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